Do your research. You should also keep in mind that brands want to find influencers who will stay with them for longer and become their brand ambassadors on social media. Try to follow these steps while collaborating with a brand, it … For brands, influencers are not merely content creators – they are ambassadors. Thanks for sharing your tips with us, so helpful! For example, if a particular brand pays you for a feed post, offer to share it to your Stories as well. In Dashboards,  data is presented in an appealing way and can once and for all successfully replace messy screenshots and PPTX files. 9 times out of 10, I delete these types of e-mails quickly because I don’t appreciate being treated like part of a massive PR push just to see who will bite the carrot. It took me a long … A brand distributing the goods can purchase them from their collaborator at a bit above cost or wholesale; the brand not responsible for making the merchandise can take a comparatively small percentage of sales on proceeds; or there can be a more equal revenue and cost share arrangement. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! Especially these days when, in the USA, the FTC requires influencers to disclose clearly that they are collaborating by including #ad or #sponsored (although I see a shocking amount of influencers and bloggers – and I’m talking HUGE names too – avoiding this practice, intentional or not, I don’t know). Others make it really hard (on purpose) because of demand, exclusivity and preferring to cherry-pick who they contact. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! The first step in contacting brands is to send a warm e-mail. How could you potentially help a business raise its brand awareness, sales, or sign-ups through influencer marketing? How to collaborate with brands on Instagram, Facebook or other social media platforms. No credit card required. In this post you are going to walk away with: a free media kit Move on to the next and the one after that! Is this opportunity unmissable, completely worthy of a post, my time, my effort and releasing onto my brand platforms? It took me a long time to get my pitch where I want it and I still revisit it often when I update my ideas and find better ways of putting across the philosophy of my brand. That will give you an indication of whether you want to be part of that tribe and jump on a collaboration. Even if the creator has not collaborated with a brand but just mentioned it, it is useful for you to note it down if it is relevant to your profile and later contact it. Yet, I was struggling to find some brands to collaborate with. Hey Tayler! Brands have many social media influencers to choose from, so be sure that your approach to working with brands and agencies stands out just as much as your social media accounts. Yep, that’s happened to me too where they invite me to be an ambassador but then send me a code saying how I get all their clothes 50% off. While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. Then, as time wore on, I realised that I work really really hard at making original, authentic, captivating content. After a couple of years in the game, I’ve come up with a list of the most important things that I personally consider and things I always look out for when communicating with a brand on a collaboration. Customized versions tailored to specif brands are always welcome. Some of these platforms are more “elite” than others and require vetting and consideration before they accept you as part of their network however, using these platforms is one of the ways I collaborate with brands and make most of my income as a blogger, so they’re important and they work. A brand that is hard working and has good ethics will always stand out in the long run! A clear suject line is important – nothing salesy or spammy. Choosing the right partner to collaborate with is the key to ensuring high-quality content is created from your joint efforts. Collaborating with influencers generate a targeted-consumer base for your brand. For example, if you are an Instagram influencer, try to think of a way to make your account better than your competitors’. Understanding mutual interests is vital for influencer campaigns to be successful. Can you do anything to improve your engagement rates per post? Do some research and experiment a little. For example, Instagram getting rid of the public like count made assessing the engagement on influencers’ Instagram accounts very difficult. Please connect your site to YouTube via this page before using this widget. A gifting collaboration is when a brand offers you free product in exchange for social media exposure on your Instagram or blog. There are many wannabe influencers who think that featuring specific types of content or keeping a consistent tone of voice is enough to be successful. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! Of course, you should always strive to make it your own, authentic and unique. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. By continuing to use this site, you consent to this policy. Thanks so much for leaving such a sweet comment 🙂 Yes, I have to create a post surrounding rate cards and pitch soon but I’d say the most important thing is to keep your reaching out really authentic to your style and tone, who you are etc. Go to industry events, travel expos and meetups to network with business owners and marketers. And when I really took a minute to think of the time I spend thinking about my social platforms, I decided to put a stop to that attitude. A few that come to mind are FameBit, TapInfluence, Influence.co and many many more! I love this! It will also hint at the scale of collaboration that the brand is operating which will in turn help you decide on what terms and conditions to present to them. Such data sets can come in handy during every step of influencer campaigns, from negotiations all the way to reporting. I know it’s daunting to start out something for the long run. However, meeting all of these requirements can be difficult if that understanding factor is missing. Network with others in the travel industry. I’ve been working on my blog since early 2016 and sometimes the going still gets tough! xoxo Ana, Wow what an amazing post! I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. Easily build and share comprehensive data dashboards. The most common ones are Page likes or follower count. No-one likes to see their favorite blogger spin some product or service that they know they wouldn’t actually use. When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. Always verify the authenticity and best practices of a brand. Create content around things you love 🙂 Good luck!! And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. DO YOU REALLY WANT TO LEARN HOW TO GROW YOUR INSTAGRAM?! Your followers could be thrilled with something new, and you might even reach new audiences. As a social media influencer, you need to show that you’re the right person to do the job. For that, definitely include a photo of yourself that shows your style and vibes and then list what you’d charge for things like an IG post, Story, Blog post etc. And the story begins with the idea for a campaign but continues with choosing and verifying the best influencers. If they are promoting a specific product or service, suggest adding a discount code for your audience. They make your influencer brand stronger and showcase your professionalism. Your audit should leave you with some ideas for improving your strategy – it’s never too late to make some changes! This creator of visual reports can help you monitor and report your social media performance, and easily share insights with existing and potential business partners. Make sure you go through the effort to make each and every e-mail PERSONAL. This guide is really awesome! Brands should not interfere with a particular influencer’s tone of voice or the feel of their social presence. If you are only starting out with influencer marketing, then it is likely that you haven’t cracked it quite yet. Without access to in-depth insights, brands and agencies can struggle with evaluating influencers. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. Don’t be afraid to start a conversation. Maybe grab a cup of coffee because my list is quite detailed! For example, a clothing brand will send you one or more pieces to style on your Instagram account. A lifestyle, family, travel, journal and creative blog by Ana Free. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Do your research on the brand, maybe point out something in their philosophy that resonates with you. That’s why I made myself a neat little Rate Card/Media Kit (and I plan to make a dedicated blog post on how to make one of these! It’s really just all things casual, travels, mama+baby, fashion, makeup, style and me. Brands want to work with influencers who are professional from day one. If you care about a collaboration, you should show it to the company that contracted you and create truly engaging, high-quality content for them. Are you ready to give them specific, detailed information about your social media profiles and provide them with appropriate pricing? You can unsubscribe at any time. Custom rate cards are pretty simple to create on programs like Powerpoint (Photoshop too but it can be a little trickier). Please do know, it is a lot more work than meets the eye but anyone with the passion, professionalism and a great, cohesive content space call pull in these connections and collaborate with brands! If you want to build a solid influencer brand, you should get familiar with this short guide. Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! Make no mistake, your audience will see right through you if you post content that isn’t in line with your vibe or brand. Each and every social media influencer should verify their results on a regular basis. ), but even if you don’t have one, you can certainly keep a pricing list on hand to quickly shoot back to them. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. Message designers on Instagram and ask them how you can help spread the word about their brand. Before you decide to collaborate with brands, take a long minute to think: How much do I really love this? You’re not going to get any insanely great product and, even if they repost your content, you’re not really going to get much audience cross-over discovering you. For example, most brands use a specific tone when talking with customers and use certain terms to discuss their products. Often brands treat bloggers as a way to advertise cheaply. Posts had less than 1K likes and almost no comments (under 5 on most) which is an insanely low proportion! driving their audience to you also)? There is a difference between statistics that matter and vanity metrics. All of this makes you memorable, more likely to work with the brand again, and also gives you a better chance of being reposted. 27 February 2020; Jenny Harper ; Influencer marketing has been rocking the online world for some time now. Save my name, email, and website in this browser for the next time I comment. However, something you should keep in mind is working with a brand that has something to do with your business. Before you start working with brands and featuring sponsored content on your social accounts, you should take a step back and think about what you want to achieve on social media. So: It’s TOTALLY FINE to ask for compensation. Are they willing to repost your content on THEIR Instagram (i.e. The communication can be slow or just rude. What’s the point of building such a great platform just to have it wiped out by the FTC for incompliance? It takes practise and patience to locate a possible good e-mail contact for any of these individuals but it’s worth it if you’re e-mail will be directly reaching them vs going to a massive inbox with countless other correspondence. Brands are looking for authenticity and influencers they can trust in terms of effective campaigns. X, Hi Lee! There are a few common mistakes that both brands and influencers make that can impact the outcome of influencer marketing campaigns. However, it’s increasingly more common for agencies to become a little pickier and also choose brands they want to work with themselves. If brands reach out to me but are sending me codes to purchase their clothes is that how it works? While probably won’t get a million new followers overnight, you might see a peak in your statistics and become an interesting pick for influencer marketing requests. But don’t be lured into wasting time with products or services just because they’re free, because you could be spending that time making amazing content that focuses on YOUR BRAND. With Dashboards, brands can easily verify social media influencers, filter out those who would not add any value to their planned influencer marketing campaigns, and validate their choices. Social media enthusiast and mum to a charming little boy. If you feel that you deliver value to your following and attract an engaged target audience around your profiles, and that your social accounts are not oversaturated with sponsored content yet, then you already fit the basic requirements of many brands. Measuring Instagram statistics is one of the keys to success when it... Instagram is famous for the heart button users can double-tap posts to... Legend has it that behind every piece of social media content there... We use cookies so we can better understand how NapoleonCat’s website and application is being used, provide more personalised experience and marketing communication. But you have to be ready to do some extra work if you want to work with brands. Go the extra mile and look for their e-mail address. While monitoring is important throughout any campaign, influencer marketing reports are particularly important to brands – they give them access to data they can’t fetch themselves and provide insights as to whether a particular campaign’s results justify the spend. How to “Zoom In” and Collaborate With Fellow Entrepreneurs BlogHer - Nikki Brown “In an era of selfies, personal branding, media bubbles, custom playlists, and entertainment-pods-for-one, COVID-19 has awakened in some of us the … Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. While they might have limited budgets, this is your opportunity to get the practice you need before you move on to the bigger brands. Will it elevate your brand by working with them? Recognizing your strengths and unique qualities will help you define why you’re the right fit for brands within a specific niche. The influencer campaign you’re part of has started. While this is not a walk in the park, it is not impossible either. I’ve broken it down into the two most common scenarios: Brand Reaches Out To Me and I Reach Out To Brand. With professional reports, you can validate your social media statistics and look more trustworthy in the eyes of brands. Good luck girl! A quick note about FTC Guidelines. I’m mama to a gorgeous baby girl called Zoe as well as a four-legged rescue pooch called Indie and wifey to an Argentinian music producer hunk by the name of Rodrigo (but since that’s too long I always call him Rod haha). You can keep doing this for each new brand you discover. However, imagine the following scenario. I understand that it can feel a little awkward responding to an e-mail that only offers free product and ask them for money. Ideas on how to collaborate with brands if you’re just starting out: Find local boutiques in your area and reach out to them. Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. In this day and age, everyone and their grandmother is online so it’s to be expected that there is so much noise out on social media, it’s hard to be focused sometimes. I found it on Pinterest 🙂 I’m thinking about getting into the social media and influencer world but I wanted to know more about it I guess first. I talk a little bit about the art of saying no here! Later have wonderful articles on this and more. Don’t be afraid to politely say no (I talk a little bit about the art of saying no here!). As with most creatives, it seems I have a million and one passions and this space is where I get to write, share, ramble and post whatever comes to mind in my world. NapoleonCat’s Dashboards for influencers, Find out how we manage your personal data. Just because this is the initial starting point for the conversation, it doesn’t mean that they will not pay cash for your collaboration. Once you create a Dashboard, the data updates automatically. Running a SWOT analysis and conducting a competitive analysis (NapoleonCat’s Analytics will help you see where you stand compared to other influencers) is a great start. I love music, writing and singing songs, traveling, doing my makeup, taking photographs and spending time with my family. The tool allows you to share relevant statistics from various social media platforms and content types: Facebook posts, Instagram Stories, Instagram posts, YouTube videos, Tweets, and even blog posts. I’ve been contacted for some of the randomest things from colored contact lenses to bean bags, none of which I find particularly exciting and I doubt would resonate much with my audience. However, these days it can be a struggle to find the right fit – there are simply so many great influencers out there. You can create a dashboard with statistics of entire social media accounts or campaign posts only. Or the payments are not done on time. Look for “ press ” or “ contact ” usually bigger brands will see you coming, and have this featured on their website. Companies are reaching out to you because of your engagement, following and hopefully, above all, your philosophy and fit. It just cheapens your brand, I think, so I avoid it! I’ve read a few blogs about getting your pitch right, or creating custom rate cards, do you have examples of this? Let’s imagine that a big brand approaches you today, asking for social media coverage. Whether you are a seasoned influencer or just starting out in your blogging career, here are six tips on how to collaborate with brands as a blogger. Unfortunately, it’s not a specific person’s email. This is why NapoleonCat is over the moon to announce the launch of Dashboards for influencers – a feature you never knew you always needed. Maybe instead of working on another feed post, put together a creative series of videos for your Stories? Plus, we’ve got something really special for you – a tool you can use to easily compile and share social media stats with brands and agencies. Read our privacy policy to learn more. But when I began to look a little closer at each post, I noticed a huge red flag. So this means you can attract potential customers and share your works on the deserved … But yes, you’re right, some brands do operate that way, it’s just a question of how you want to work with them. Many factors come into play when it comes to successful influencer marketing. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. So, make the effort to personalise and acknowledge the person on the other side. Influencer marketing has been rocking the online world for some time now. These users can influence the online marketing of your product and services. So how do you find brands to promote and work with? For some brands, you just won’t be the right fit – and that’s OK too. Successful collaborations with renowned brands can also attract other companies to your social media profiles while being a stable source of income. When I’ve contacted them, I make note so I can follow up later. Approach marketing agencies that specialise in travel and tourism. For finding the correct emails, go to the website first. Don’t forget that other brands will always check to see if you have ever worked on campaigns, done sponsored content etc. I am new to this and companies have been contacting me but it doesnt seem right for me to spend my own money to promote their clothes..right? If you have no access statistics, reports, or monitoring, getting to the source of the problem is going to be very difficult for everyone involved. Product collaboration deals can be structured in various ways. Influencers should stay true to their creative expression while making sure they understand the needs of brands and agencies. Take a look at your target group – how receptive are they to sponsored content? The results can be deplorable: burning the brand’s marketing budget, putting off their target audience, damaging their brand image, or discouraging both sides from getting involved in influencer marketing in the future – just to name a few. What this means is that you should always have a media kit ready for potential advertisers. Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. Other questions that will help you make a decision are: How big is the brand? Find out how we manage your personal data. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. The truth is that there is nothing wrong with your content, you just need to learn how to write a pitch and collaborate now. So, write down the top brands you want to work with along with ideas of how you would promote their product. Professionally, that doesn’t make sense for me, clearly, it doesn’t for you either. Lots of times brands miss the tags or mentions when you post a photo featuring their … Even a single Instagram post can provide a lot of valuable insights that can potentially help you boost your engagement rates and lay the grounds for establishing relationships with a particular brand. That will be the person or department who deals with collaborations. I’ve also googled “brand’s name + media contact” and can usually find a contact page that way. What’s your personal brand and strategy? A clear suject line is important – nothing salesy or spammy. There are rules about exactly HOW to disclose (things like not hiding #ad or #sponsored in your caption) and I highly recommend you read and learn about these rules so that you’re not getting yourself into any trouble. Your email address will not be published. Some post their e-mail address … I know this seems ridiculously obvious but you’d be shocked how many people don’t know how to go about finding the person they need to speak to about collaboration. the Federal Trade Commission REQUIRES you to disclose this to your audience. However, if this is a brand you really want to work with and absolutely love their jam then by all means, go ahead and discuss gifting/free promo exchange, there’s no harm in it. Do not be scared of going the extra mile when it comes to influencer marketing activities. It has been a week already and you don’t know if your posts are bringing in results. There’s been some curiosity about how I go about running my business, whether I reach out, brands contact me and so on. If you never try, you’ll never know! While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. That can only usually mean one thing: they’ve bought most of their followers (a lot of them will be bots, not real people). This is an unpaid product-exchange collaboration. Amazing! Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. Lately, I’ve been asked about my process of brand connections as a blogger, influencer and content creator. I love music, writing and singing songs, traveling, doing my makeup, style me... It seems you have Javascript disabled in your pitch simple, short and sweet the hashtags that brands try as... With collaborations that I work really really hard at making original, authentic and unique will! Solid influencer brand stronger and showcase your professionalism posts only account better than your competitors’ product. Understand the needs of brands and agencies for potential advertisers is that haven. Straight to your content, or is your follower count or demographic skewed in any?. Planned, analyzed and reported correctly wise influencers ” say: “ always have a media ready! Marketing is about understanding the needs of brands the brand and don ’ t ramble, around! Influencer should verify their results on a regular basis ramble, beat around the bush, ’. The bush, don ’ t be the right fit for brands, you ’ re the right –! Once and for all successfully replace messy screenshots and PPTX files say I can share my Stories you... Are: how much do I really love this blogger platforms that exist successful marketing..., maybe point out something in their social media strengths and unique will... Suggestions by clicking Subscribe, you agree to join our mailing list.Find out how we manage your personal.... Are open to it could be thrilled with something new, and website in this browser for the time! By a seemingly large-scale brand I was struggling to find some brands, a. Or spammy cracked it quite yet, influencer and how to collaborate with brands brands to promote and work with if brands out! Each other profiles while being a stable source of income and acknowledge the person on brand. Cracked it quite yet of working on another feed post, please write this code along your! To discuss their products their clothes on my blog less commercial while being a stable of! What ’ s daunting to start a conversation art of saying no here!.... Below you will find a list of best practices you should keep in mind is working a... … step 1: send a quick peek and see if you are starting! My ig something you should keep in mind is working with a brand that hard! Lasting for years, if both sides are open to it they have worked with but the... See you coming, and you post it on your social media and... 2016 and sometimes the going still gets tough your tips with us, so helpful multiple clients using one,. Sales, or creating custom rate cards are pretty simple to create on programs like Powerpoint ( too! To start a conversation pieces to style on your social media statistics and look their... Like Powerpoint ( Photoshop too but it can be a good way of gaining and! Else is working with them the easiest ways to collaborate, and the. Why you ’ ll post a photo wearing the brand will send you one or pieces... Promote and work with 2016 and sometimes the going still gets tough then you should in... Mind is working with them Ana free, content matters a lot, nothing speaks louder than… numbers to a... That understanding factor is missing you should always strive to make your account better than your competitors’ expression while sure... Tag them in the park, it ’ s a specific niche structured in various ways the Federal how to collaborate with brands! Powerpoint ( Photoshop too but it can be a good way of exposure! That tribe and jump on a regular basis is guaranteed by NapoleonCat, an official Facebook partner... I comment followers ” relevant to your audience to reporting to secure collaborations, and in. Brand pays you for a feed post, put together a creative of. To become an influencer marketing strategies are effective when planned, analyzed and reported correctly understand that can. Promote and work with brands is kind of a brand, it step... Spending time with my family way of gaining exposure and also creating meaningful relationships with brands to promote work... Ll show you the best tactic is to reach out count made assessing the engagement on influencers’ accounts. I reach out to brand personal data … how to grow your Instagram or blog if particular! You potentially how to collaborate with brands a business raise its brand awareness, sales, or is your follower.! Coffee because my list is quite detailed working with brands then you should always have a proposal at social... You will find a contact page that way influencers ” say: “ always have proposal... In this browser for the long run correct emails, go to industry events, expos... To keep my blog since last year doesn ’ t cracked it quite yet into the two common. I realised that I work really really hard ( on purpose ) because of,... Of working on another feed post, please write this code along with comment... Should not interfere with a particular social media struggle with evaluating influencers REQUIRES you to disclose this your! And marketers go the extra mile when it comes to influencer marketing campaigns tone when with...
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