It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Advertise on Their Website Still, you don’t have any idea how to properly write your influencer outreach email template. More than providing clean copy that doesn’t get in its own way, your initial outreach email has to finesse the influencer. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle.”, ― Robert B. Cialdini, Influence: The Psychology of Persuasion. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. They only do it with companies that are getting along with their brand and lifestyle. How to craft cold email subject lines. Influencers are receiving huge amounts of emails daily by companies trying to reach them for collaboration. Subject Lines For Your Outreach: The subject line is one of the most important aspects of your outreach. I really don’t remember what happened next. You become blind to the quirkiness that some marketing professionals think makes them stand out. To see the 10 Best Influencer Outreach Subject Lines, check out: Your goal with influencer outreach emails is to increase your brand awareness or get more sales by collaborating with them. Writing a creative subject line can be complicated, so here is a list of five email subject line blueprints that you can use for inspiration. With emails, personalization is everything. … Learning which subject line best resonates with your recipients will help you craft higher converting emails. Let’s be real: Email outreach should be a core element of your marketing plan. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. We use cookies to ensure that we give you the best experience on our website. Subject: Join iAcquire’s Blogger Network. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. We hope these influencer outreach email templates will help you get some new partners, and we would love to know, which template will you adjust firstly to your campaigns?Also - make sure to write follow up emails or use some of our follow-up email templates to improve your reply rates even more. You will need to go through each of prospect's social media account and take screenshots. You know the name of the influencer, so you should use it to your advantage. When that moment comes, you could use one of these influencer outreach email templates: We used this article to show you two effective influencer email outreach examples so you could adjust them to your business. Instead, he pitched a guest post and sent that over, outlining all the details of why Neil should be paying attention to him! The majority of marketers say that targeted personalization increases customer engagement. Love to drink good wines, write amazing content, ride horses and walk out with my two dalmatian dogs :). Our algorithm and email template editor allows you to create images and personalize them on scale for each influencer prospect. Get the latest posts delivered right to your inbox, Stay up to date! You don’t wanna be a bad guy and boring spammer like most of them are, right?! Whatever you choose - make sure to use personalized images - because they're literally skyrocketing your reply rates and helps you to close more deals.You can see the magic of personalized images in our 14-day trial. Then mimic the subject for your outreach. I’ve been following your [blog, Instagram, YouTube, etc.] Make your subject line quite descriptive. Your email subject line must be catchy too. By continuing to navigate on this website, you accept the use of cookies. Personalized Networking Email Subject Lines Templates Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. C-suite execs playing catch-up to improve digital investments—and measure their return, Marketing copy essentials—3 guiding principles in review, Consumers are savvy about brand safety issues in advertising, 5 PR tactics to help you start 2021 on the right foot, Journalists on the move – Week of January 11. Save posts which he/she posted on LinkedIn/Instagram/other channel, and which could be used later for cold email. Personalized Subject Lines. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. According to Backlinko, an email subject line that does not exceed 16 characters have relatively higher open rates. Click-bait subject lines, such as “Open Now”, “Must Open”, “Once in a Lifetime Chance”, “Unique Offer” are just about as efficient as those infomercials you see on TV. Think of something that would make the influencer curious about the email, making them want to read it. So, your next marketing strategy is to arrange partnerships with popular influencers in your industry? That’s why personalization is at the heart of every template we have included below. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. By now you have probably heard about influencers. Use a straightforward subject line. Outreach's Top 5 Sales Email Subject Lines #1: The Quick Call (Personalized) What to say: This is because only 6.9% of emails use emojis. Use this email template and build relationships with them with ease. Another study found that 80% of emails are accessed via mobile devices, so it’s important to keep your subjects short and crisp. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Personalize Your Message. Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. 1. Use it in your cold email to reach out to an influencer and it will increase your open rates. You have to be a great fit for them to expect that they will even negotiate with you. Also, they are approximately accepting nearly 25% of collaboration requests - according to the same research. To do that, you need to keep these some things in mind. That’s why good research is crucial in this process. for about a year now and I love your work! I'm passionate about organic B2B SaaS marketing. Nearly 90% of all marketers find that ROI from influencer marketing is comparable to or better than other marketing channels. Craft cold email subject lines that work. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. The above subject line of Designmodo provides value and persuades the recipient that the email consists of something they want. Hence, it will make your potential partner intrigued on what you have to offer. Accessibility. When you’re reaching out to influencers by email, you should first focus on the email subject line. If that advice is not enough to set your sales team in motion, here are the actual top performing email subject lines our team has used. Hence, the ideal subject line is approximately eight words long. Foster a relationship that focuses on your mutual admiration for their content and your brand. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. After all, you can spend all the time in the world crafting the perfect message. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Bloggers love to extend giveaways and special offers to their audience, so this subject line is a great one. Email subject line … Then this effective cold email template will help you approach them and discuss all details. The 10 most helpful influencer collaboration email subject line templates 1. Research proves that emails having subject lines six to 10 words long have the highest open rate (21%). Simple Greeting: Don’t overdo on the formality and address them as Dear Mr. or Mrs. Convince&Convert has found that 35% of the email recipients open emails based on the subject line alone. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. In fact, nothing will make a webmaster discard your email quicker than such subject lines, even if the content inside the message is top-notch. Also, the fact that 65% of influencer marketing budgets will increase in 2020 says a lot about the influencers campaign's success in the past. Well, today is your lucky day and we are here to help! Image via Retention Science Congrats on your recent award [insert name of award] Everyone likes to be complimented and appreciated. Influencer Marketing: Subject Lines You Can Steal Right Now. If you show them that you’re similar to them (but only if you really are) you have much better chances to get their “Yes”. Hi [influencer’s name], I’m [your name] from [your company]. Get all the latest & greatest posts delivered straight to your inbox. In the process of searching, planning and trying to get Influencers, you can follow their work for a couple of weeks. Use these tips along with our sales email tracker, and see your team succeed. Read this article to find out! This email template is intriguing, engaging, and funny. 2. Here are 10 steps to crafting a pitch perfect email, as well as a hypothetical outreach email we’d use ourselves. So, let’s see some examples for following up after a call, meetup, or networking event. Mention your blog and the opportunity for the influencer. At this point, it’s time to figure out a cold email subject line that will get their attention. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Yo there - it's Ugi here! Let’s say you did it well, and that you have all the needed information about the ones you’re trying to reach. But, guess what?You will definitely get high open and reply rates, which means that you will be able to close more partnerships with your influencers.Sit down, work hard and see the magic happen! The Smooth Opening. Emojis are a great way of achieving this. They don’t work with everyone. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. You can also test email subject lines with CoSchedule’s Email Subject Line Tester: Show You Know the Influencer With Your First Line. That makes it the biggest factor by far. Let’s talk partnership. Let’s see this influencer outreach email example: Subject line: {{firstName}} + {{YourCompany}} = Collaboration? But - how are you gonna reach out to them? They are offering help to their subscribers and reminding them they are around. These are people who have a lot of followers on social media or fans in general. It would definitely be boring and time-consuming.But fortunately, lemlist - on of the best mailshake alternatives - is here to make the process easy. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. So and so. Doesn’t get more to the point that this. Subject: Use a straightforward subject line that is short and to the point. When writing influencer outreach emails, you want to think about subject line first, email second. Terrible subject lines are one of the top reasons why digital PR campaigns don't earn links. How to Write Excellent Subject Lines for Your Outreach Emails. As simple as this seems, it is an important outreach tip that you should put in mind. Influencer Outreach Tip #5: Good Subject Lines. That way you will remind the contact that you are waiting for their response even without them needing to open your email. As you start researching for influencer marketing partners, you would know exactly what’s the best way to offer them collaboration. Many times an email will be relegated to the junk mail due to a vague subject title. Influencer Marketing is great once you get the hang of how to do it effectively. 2. 1) Get Personal--But Not Too Personal. " Bonjour {{firstName}}, I am {{YourName}}, the {{JobTitle}} of {{YourCompany}}. “I wrote a blog post called ‘6 Reasons Neil Patel Should Call Me’ and had one of his editors send it to him. Personally, this is one of my favourite influencer outreach email templates you can use.Why?Because it's funny, engaging, intriguing, and most importantly, very personalized.Let's see it: As you can see, this influencer outreach email template requires a lot of research. It’s somewhat like writing a marketing email. We get it, influencer outreach can be challenging for brands. Famous actors and actresses are traditional influencers, but popular YouTube personalities and bloggers are … Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. As one of the most visible marketing influencers, a regular outreach email would just be one of hundreds. But if they don’t get opened, you may as well have not sent them in the first place. 3 best influencer outreach email examples for more partnerships, First one to show them that you share the same values, The second one to tell them on humoristic way that you would be great partners if they decide to work with you. Want to collaborate with an influencer but not sure how to reach out effectively? Personalized emails improve click-through rates by an average of 14% and conversions by 10%, and emails with personalized subject lines are 26% more likely to be opened.. Emails with personalized subject lines get on average 30.5% higher open rates than general ones. Second to this point, is to deliver value before you ask for something. This is based on popular sales outreach situations and proven templates that boost your email open rates. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. Looking for collaboration with other businesses? To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. If in some cases, you don’t get response from some part of them, try to test some of follow-up emails to inspire them to respond. Let’s see this influencer outreach email example: Good thing about this email template is that you’ve talked about your potential partner most of time but through your product, so he would see it as a good fit for him or his audience.As you can see, this influencer outreach email template uses the personalized image to engage with your potential influencer.Certainly - you won't like to create each image naturally for every prospect. We are a company that [what you do and how it is related to him/her]. Quirky subject lines have been done and done and, if you’re an influencer, you can be sure to see dozens, if not hundreds, every day. A catchy subject line that makes them want to read your email … Type #2: Influencer Outreach Email Templates. These subject lines help your email stand out, set expectations about the contents of your email and what you have to offer. Alternatively you can ask the influencer to contribute to your content. I have a dress I want to send you Offer them something for free to try out or test. Build excitement with influencers. Here are 23 email copywriting tips for your next influencer email. Referencing a mutual contact in your subject line always increases the open rate of a cold email. Promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more can all benefit from the tactic.. Here’s more good news: you don’t need 100+ different outreach templates to win at cold emailing. Even though the individual receiving your networking email might not be a customer, it will still have a positive impact. Influencer Outreach Email Template Ideas Gifting for Review or Mention. Blogger outreach done well considers the brand, the blogger, and the blogger’s audience. Step 3: Make Changes and Click . And the third influencer outreach email example to make them smile and show that you care about their content by using in-deep personalization. He/She posted on LinkedIn/Instagram/other channel, and funny them stand out, set expectations about the contents of your open!: good subject Lines are one of the most visible marketing influencers, a outreach... Come in handy when you write an influencer outreach can be challenging brands. Your name ], i ’ ve been following your [ blog, Instagram, YouTube,.. 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