Storytelling is both - an art and a science. This field is for validation purposes and should be left unchanged. I recognize that I will be sent MC's weekly consulting newsletter, and can unsubscribe at any time. Knowing how to implement this seminal framework will give you a leg up in consulting, management, and team communication. The nature of these documents vary depending on your role–strategies, presentations, memos, announcements, email, etc–but your written word often becomes your most important medium of … The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. It works by introducing a thesis statement before going into points and arguments that support it. Our free weekly articles, updates, and tips will maximize your chances of success by helping you maximize your time. Give your conclusion or answer first, follow it up with your main arguments, and then follow those with data that supports each one. As with most such questions, the answer is: “a bit of both”. What is the Pyramid Principle (with an example)? Pyramid principle present your thinking so clearly that the ideas. The Pyramid Principle starts with the end in mind. What if we told you that there’s a better way to create and present your decks? Boy those guys can spin a great story. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a Some readers start applying the Pyramid Principle right away to lots of other issues. Other Pyramid Examples. Buckle up for a quick overview of The Pyramid Principle, and more importantly, some key takeaways on why you should implement it into your own presentations. There are many other interesting podcasts spanning a wide variety of topics. The other day, while taking a walk, I was listening to this fascinating episode on the Bengal famine by Malcolm Gladwell in his Revisionist History podcast, and I was blown away. In the graphic below you can see that the top of the pyramid (executive summary) has 3 recommendations. Join today for free help from the experts - why wouldn't you? fmgoerres - Barbara Minto's Pyramid Principle 1. Let’s say you are a fan of podcasts and are writing a blog post on the topic, and here’s your unstructured first draft (which is like a thoughts-dump): “I must tell you about this recent discovery of mine – podcasts! If the stakeholder wants to hear your supporting arguments, they’ll ask for the more granular level of data. Typically this process will be done in a team environment and continuously iterated over and over again. Another superb episode that comes to mind is by Radiolab on CRISPR, the gene-editing technology. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. With the structure in place, let’s rewrite the original post: The Pyramid Principle construct has many advantages in business communication: Hat-tip to Sriram, who introduced me to this tool. We had looked at a detailed post on story narrative earlier, which involved the use of the Pyramid Principle. should be mutually exclusive and collectively exhaustive.I’ll assume that you’ve read it, so if you didn’t: read up before continuing with this post on the Minto Pyramid Principle. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). What In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other consulting firm worth its salt, including of course Bain and BCG. It is best explained with a simple example. A big advantage of podcasts is that you can bundle them with other activities, like I do with my morning walk. No matter the medium of your presentation – whether a client-facing slide deck, an internal meeting, or a marketing pitch – structuring your thoughts with the Pyramid Principle will help you get your point across clearly and effectively, while staying MECE (mutually exclusive, collectively exhaustive). Barbara Minto’s Pyramid Principle. The concept even goes beyond just talking to executives. I believe they are the best thing since sliced bread. Unscientifically Pyramid principle. The Pyramid Principle was created by Barbara Minto – the first female post-MBA hire at McKinsey – in the 1970s. Deductive reasoning is the method you’re probably most familiar with. The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. I can fly, therefore I am a bird. Our free weekly articles, updates, and tips will maximize your chances of success by helping you maximize your time. Try it! Use the Pyramid Principle to have your key takeaway land home with your target audience. My revised thoughts (2016) shown in red color.. Consultants must structure their thinking. Many podcasts also feature interviews of leaders from various fields: politics, sports, science, media. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the main thesis in increasing detail (granularity). The Pyramid Principle is Barbara Minto’s powerful and compelling process for producing everyday business documents. They carved out 30 minutes (at most) to hear your perspective on the issue at hand. Here we go: We then derive one main message that summarises the ideas across all the buckets. The course covers: The Basic Pyramid Concept – why the pyramid structure, its rules, and how the ideas within that structure relate vertically and horizontally. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other co… The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. It is a great way to keep yourself updated of the latest in these fields; and learn about new topics. But it lends solid structure to the same. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. That’s not something you’d want happening to your critical communication sent to the boss/client. Can’t that be abrasive? Good content is no longer offered free in many cases – most good news websites now have paywalls and audiobooks can be quite expensive”. You’ll be giving your audience what they need in the way that they need it to say yes or no to moving forward. You will increase your value to an organization by learning how to apply it. What Is The Pyramid Principle? I confirm that I am not an EU citizen or downloading this from an EU territory. It is an effective tool to communicate with anyone who faces time crunch. Derive a key message to summarise each bucket, Derive a main message that summarises the entire set of ideas (the “answer”), Figure out the right order for narrating the story - top-down or bottom-up. Then comes evidence for each argument. Here, she gives an overview of the Pyramid Principle, the history of the Pyramid Principle, and how to effectively use the Pyramid Principle in presentations. The Pyramid Principle gives you an opportunity to utilize your time to the maximum while increasing the effectiveness of your message since it uses the top-down communication style. To make it short, your presentation needs to start with an introduction that states both the issue and your answer, and the … It involves making a general statement, and using specific examples to validate that statement: Birds can fly. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. The pyramid principle – actionable books. Now the ideas/messages under each bucket need to be summarised with a key message. In a follow-up post, we will look at an example of applying the tool on a business news article. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. Let’s look at the statements and start organising them under 3-4 buckets. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. But the most fascinating proponent of the “it’s all science” theory is a Harvard-grad and ex-McKinsey consultant called Barbara Minto (probably the most important person in storytelling not to have her own Wikipedia page). Like a pyramid, the information you present should branch out as you move on towards specific details of the discussion. The Pyramid Principle is a structure to present your synthesis in an effective and convincing manner. This first example was an exercise carried out in June 2020 by Fred Pelard with a group 20 of university students. BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. For example if you are a history buff, you should try out Hardcore History by Dan Carlin; for politics and current affairs, Fareed Zakaria is highly engaging, while Freakonomics is great for behavioural economics. Either way, you’re discussing the most important matters right up front. So why lead with the answer first? In situations where it is the first time you are interacting with an audience, and you don’t have pre-built trust, yes. The order in which I presented the material was new. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. Yet, when communicating to executives, put yourself in their shoes. Ready to take your team’s performance to the next level? The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. It offers a tree structure on the left, that shows you the files that are open at the moment, and lets you browse your hard disk partitions, CD's or FTP accounts to open a file. We've been there - breaking into consulting is hard. approach to structured thinking is one excellent methodology that could help. It concentrates instead on the thinking process that should precede the writing. She personally conducts a 2-day live course worldwide, to groups of 10-14 within a company. Join today for free help from, Types of Leadership: Position vs Influence, The 3 Levels of Effective Communication Skills Training, Give main supporting arguments as opposed to details, Back up supporting arguments with data points. What other priorities and budgets are you competing with? In the consulting world, we accomplish this with The Pyramid Principle. Plus, did I mention they are free?! Minto Pyramid Principle Example; Minto Pyramid Principle Wikipedia; To download MINTO PYRAMID PRINCIPLE EBOOK, click on the Download button UltraEdit has a user-friendly interface. We’re not naturally trained to communicate like this. Whether your team’s focus is sales, advisory, marketing science, or anything else, Management Consulted offers customized on-site training to some of the world’s biggest brands. It gets right to the heart of the matter: either your recommendation aligns with what they were already thinking and you can move on to next steps, or they have objections that you get to use your supporting arguments to address. However I felt that such an important construct needed a separate post of its own. It’s applicable anytime you are trying to convey a persuasive argument. In case you have a presentation/communication that you’d like to put under the Pyramid treatment, send it off – happy to give my thoughts! During your next presentation (internal or external), present your findings and overarching recommendation in the Pyramid Principle structure. Creating presentations using the pyramid principle | strategy compass. Typically, executives think big-picture and “top-down.” What is the big picture? Mastering the Pyramid Principle is a critical skill. That’s right – today we’re talking about the world-famous Pyramid Principle. Download our free Pyramid Principle Applied Guide, We've been there - breaking into consulting is hard. The horizontal logic of the pyramid uses either inductive or deductive reasoning. That’s where the Pyramid Principle comes in. In the above piece, while you would get the gist, you’ll notice that the content itself is all over the place. This piece argues for the science side, with a very useful tool that attempts to engineer a story narrative from your data. The pyramid principle is a technique for quickly getting the attention of an audience. One that will drive action and get you to the most important part of the conversation right away? The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. It provides you with an efficient and effective way to communicate. Haven’t heard of it? You will find a few examples below, and we naturally invite you to share your own output by clicking here.. So to summarise, the way to build a pyramid from your ideas is: Of course, the pyramid structure is just the skeleton of your blog post – not the final output. given to show you what the process might be of simplifying a lot of information. The main recommendation is on top. Inharmonious Axis residences sample computation. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. Finally, when we organise all the ideas, we realise why this construct is called the Pyramid Principle – because the ideas can be arranged in the form of a pyramid, with the main idea at the top, supported by 3-4 ideas below, which are further supported by more ideas below: The Pyramid of ideas for the podcast blog. Two Ways To Communicate The Ideas. While the concept is straightforward, it’s surprisingly difficult to master. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. Use the time you have to get to the part of the conversation you really want to engage in. And oh, you can also listen while commuting to work – what a great way to spend those empty hours… Of course you can download episodes over WiFi and listen offline. The Pyramid Principle offers the advantage of powerful written communication by structuring it logically. Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. The following text does not follow the Minto Pyramid Principle: When we look at the company sales data, we see that there has been a decline over the years. Structure the case conclusion recipient-friendly by applying the Pyramid Principle Use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.” This is almost always the best way to communicate if you are delivering something in writing. It is built on mid-level recommendations, each of which are supported by smaller facts, data, analysis, benchmarks etc . Which is where the Pyramid Principle comes in. pyramid principle examples. You can get some good writing templates and more examples on this process in my kick-ass course. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. Repost. The image above is shaped like a pyramid. That’s where the Pyramid Principle comes in. Man, I can’t believe that all podcasts are free! It is best explained with a simple example. If I were to ask you to close your eyes and re-tell the post’s contents to an imaginary friend, you may not remember all the points. Minto developed what’s known as the Pyramid Principle (or Minto’s Pyramid Principle): a deceptively simple to understand and yet surprisingly tough to master storytelling tool. Follow along as Jenny Rae follows up with the Pyramid Principle Explained. No one may say I didn„t convey anything new. In a follow-up post, we will look at an example of applying the tool on a business news article. The chart above shows this graphically. So here goes. Is business storytelling an art or a science? It is best explained with a simple example. It should be prepared in advance. However, when interacting with clients where you’ve already built trust up over time, leading with your proposed solution first can be very effective in framing the rest of your conversation. #PyramidPrinciple #Storytelling, My recommended reads and listens for January…, How to begin your data-story with impact…. given to show you what the process might … Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. Not in our speech. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. Here’s an example of it at work: The McKinsey Minto Pyramid Principle for communicating complex topics easily. This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. The minto pyramid principle: logic in writing, thinking, & problem. . . Earlier we discussed the MECE-principle, which states that every grouping (of arguments, information, data, etc.) Here, you present your results first and then how you got there. The Pyramid Principle Explained … Or worse yet: do you willfully ignore it? The Minto Pyramid Principle can also be used in business situations, for example during case interviews. This is from 4 years ago and covers the Minto’s pyramid principle – one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. Reach out today to learn more, and let our team of MBB consultants take your team’s executive communication to the next level! The Minto Pyramid Principle® Course Barbara Minto holds an MBA from Harvard Business School. Her concept literally flipped presentations on their head, and her book on the subject is still widely recognized as the standard for communicating concepts and arguments in a logical, well-structured way. Let’s say you are a fan of podcasts and are writing a blog post on the topic, and here’s your unstructured first draft (which is like a thoughts-dump): And not in … Conducts a 2-day live course worldwide, to groups of 10-14 within Company! The latest in these fields ; and learn about new topics with most questions... Probably most familiar with logic looks like a Pyramid, the Pyramid Principle is a structured! Logic looks like a Pyramid s performance to the most important part of latest! See that the presentation logic looks like a Pyramid, the idea that. 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