Instagram analytics) so that you can track the performance of your influencers’ posts. What do you expect an influencer campaign to accomplish for you? Now more than ever, brands are being asked to do more with less, while still under pressure to grow their reach and engagement. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Brands love when influencers are flexible. © 2016-2021 WPEngine, Inc. All Rights Reserved. It truly is a caveat emptor market. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. After all, brands receive so many collaboration inquiries every day and can’t afford to have those emails mixed into general customer service emails. so that you can track the performance of your influencers’ posts. That’s why, as a company looking to embark on an influencer collaboration campaign, you have to know certain dos and don’ts that will help you navigate the landscape better. Purchased by AccorHotels in 2016, Fairmont has looked to influencer marketing as a way to reach engaged audiences. While the COVID-19 pandemic has led some brands to cut budgets—most notably in the travel and hospitality sectors—other types of companies such as entertainment and delivery brands have increased spend recently, and the influencer market is projected to grow to more than $9 billion this year. From niche to mass, influencer beauty brands and partnerships aren’t going anywhere soon, with Lancôme and Ferragni’s impending collaboration being just one to look forward to. What brands can learn: The collaboration was effective because the two experts could showcase their subject-matter knowledge in the interviews. Making an influencer the face of your company or brand will notably improve your position on the market. Ideally, it should blend right into the types of things you normally write about. In the chase for ROI, some brands (and influencers) are gradually, falling out of touch with their target audiences. Over-demanding brands, miscommunication, fake influencer numbers are merely the tip of the iceberg when it comes to influencer marketing. Weylie’s collaboration was all about eyes with the Dimensional Eye Creator. However, influencer marketing has … The trick is to leverage your first brand experience to get additional brands to work with you and to get repeat promotions with the brand now that you’ve proven what you can do as an influencer. The collaboration has turns into a co-branding exercise between L’Oréal Paris and each influencer. (Kim Kardashian may not be the best “ambassador” for a brand that is offering skin care products to senior women. Find Now >> So, who's next? In truth, the approach can be effective for firms of all sizes. And as a part of their collaboration with a brand, they create original content. Influencers are a perfect match to meet these needs. However, influencer marketing is not as easy as it looks. Brands need to go through a process of planning, execution and analysis of results that can take a while. While research will certainly provide you with potential influencers, you will need to reflect on what your needs are: To find the optimal “match”, keep careful tracking of how many influencers, how and when they post, and, of course, the total cost as a part of your marketing budget. You may opt-out by. Now you are ready to collaborate with the right influencer for your brand. After working in the corporate world for over 5 years, I resigned and took to consulting entrepreneurs and companies, including…. Sales in the $62B cosmetics industry have been revolutionised by social media marketing. What is the style and tone that most reflects your brand? Furthermore, the content created by influencers can also fill the gap when you run out of ideas. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] From 2010, the year of the creation of Instagram until very recently, the right practices that frame the collaborations between influencers and brands are vague. Collaboration with potential brand influencers are important to stay in the market. To find the optimal “match”, keep careful tracking of how many influencers, how and when they post, and, of course, the total cost as a part of your marketing budget. © 2021 Forbes Media LLC. Brand collaborations with influencers have truly taken the market by storm. Every influencer has a unique style of content creation. The collaboration: Influencer marketing has become intertwined with social media marketing in recent years, and with good reason. Influencers have large follower counts and their credibility helps shape opinions about brands. The trick is to leverage your first brand experience to get additional brands to work with you and to get repeat promotions with the brand now that you’ve proven what you can do as an influencer. What’s so great about collaboration? 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Allowing an influencer to develop their own content will “endear” that influencer to you and will help to achieve the longer-term relationship you may want. This gives brands access to a stream of additional, high-quality content. In 2019, the influencer marketing spend on Instagram alone is expected to hit $2.38 billion mark, a nearly … “Part of the value can come from influencers who create dynamic content that brands can repurpose beyond a single post,” said Chase Dobbie, cofounder of, . And you can track where new followers are coming from. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Needless to say, next to influencer marketing, brand collaboration is the new rising star. The cosmetics brand launched an influencer campaign with Chloe Morello, Dulce Candy, and Weylie Hoang. Influencers tend to work with multiple brands to showcase their products. These influencers tend to be characterised by their strong personalities, however, they are not quite celebrities. If you follow these tips, you will develop good partnerships with influencers you want to use for future marketing campaigns. Influencers seek authenticity and collaboration with brands as their roles evolve and grow, survey says By Laurie Fullerton - 13 December 2016 18:51pm Influencer Ultimately, the effort was also a success because it checked the other boxes of an effective collaboration: The content felt natural (the influencers had a history of taking part in TikTok challenges), the brand was a good fit (David Dobrik was already a public fan of Chipotle), the experts were empowered to showcase their skills (getting the perfect flip video was no easy task), and it felt different from typical advertising (the group challenge could never have been executed with a standard campaign). Working with micro or macro level influencers to co-brand a limited run of products can be a powerful way for brands … BRANDAMBASSADORS, meer dan 10 jaar expertise in influencer marketing & brand ambassadors campaigns. After working in the corporate world for over 5 years, I resigned and took to consulting entrepreneurs and companies, including Fortune 500 companies like LinkedIn and Cisco. That’s why, as a company looking to embark on an influencer collaboration campaign, you have to know certain dos and don’ts that will help you navigate the landscape better. Furthermore, the content created by influencers can also fill the gap when you run out of ideas. Influencer marketing budgets keep growing. “In these cases, brands see the use of influencer marketing as greatly beneficial and extend the longevity of a single collaboration, being able to reuse influencer content in social posts & ongoing ad campaigns as well. Find right YouTuber for your brand with InflueNex. Because influencers are much faster and more effective. A collection of 70 unique properties worldwide, Fairmont brand hotels include prestigious establishments, such as The Plaza in New York City and The Savoy in London. That’s a mistake you want to avoid. Learn how to pitch yourself to a brand for an influencer collaboration. It’s about much more. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. How you prefer to work with brands and what you charge for the arrangement. Even if you're a new influencer, or haven't worked with a brand … Dulce’s baby was the multi-use palette Café con Dulce & Dulce Lip Candy and Chloe’s collaboration focused on blushes and lip gloss with the Palette Chloette. This strategy helps brands create a more genuine display of their products to gain brand loyalty from a trusted source. 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