The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. I screenshot, then put them into a folder on my phone called ‘To Post’. I am a new travel blogger and I am being contacted by companies. Or was it a local boutique? The difference between being a BRAND AMBASSADOR v.s. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. Required fields are marked *. I learned alot! If you have a business or brand, you can’t afford not to be on Instagram. At other times, a direct message on Instagram may also work. I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? Depending on how they plan to use the content, I would adjust my rates. Hey Emma, thanks a lot for that article! I thank God for people who know how to and want to share their knowledge ! But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. The only way to communicate the brilliant idea is through email. Instagram is powerful. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Thank you so much for sharing this girl. If I don’t feel completely excited about sharing the photo, I simply don’t. Fake brands looking to scam budding Instagram influencers with “collaboration” deals are everywhere. It also takes time for product to be shipped to you so that’s added on to the timeline! Sponsored Posts How to Collaborate with Influencers: Tip #4. Thank you again! This was so helpful as I woke up THIS MORNING to my first ever (legitimate) brand deal email. Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. Don’t just paste a boring template that has no personality. They wouldn’t have reached out if they didn’t see something in you. <3. I don’t schedule my feed through an app because I like to keep things fairly flexible. I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! I wish I knew all of these tips before I took my first brand deal. When a brand reaches out to you, that means they see value you in who you are and your work. It’s also completely FREE. This way, they HAVE to answer. Send a perfect collaboration email. This was so helpful thank you for sharing!! Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Wondering the best way to contact a company? Great post Emma! So when a brand reaches out, please don’t be afraid to ask for payment! They earn money when they successfully get people to purchase products from the company using their personal promo code. So, make sure that your brand is on-brand with their brand before reaching out. What a nice post dear! Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. It's important to find someone you want to … Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. I can access these notes from both my laptop and phone, so whenever a thought, idea or quote comes my way, I immediately write it down. It’s easier than you think. Some brands want to drive reach while others want to drive followers to their site. I shoot and edit a bunch of photos all at once at least every 2 weeks. But now I know for the future. Photo by Callie Morgan on Unsplash. I am confused. We’re here to share our story and tips. These users can influence the online marketing of your product and services. I still have a question, how to ask for paid collaboration? Please help. Was it a clothing brand who reached out to you? You’re so excited that a brand finally reached out to you! They ideally point to a common topic of discussion and push the influencer to get on a call with you. Check out the Content Planner (Instagram and website) and Salty Pineapple Shop (Instagram and website). Once I edit a batch of photos, I’ll transfer them from my laptop to my phone using Airdrop and file them into their respective ‘To Post’ folder. Thanks again for the useful tips , This post is really helpful, I was searching for for advices online on what to do and I stumble on your blog. My name is Emma. Extremely helpful! If you are new: Welcome! Influencer marketing is a trending topic in content marketing. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). As a planner addict, content creator and online business owner, planning my content is an absolute MUST. You should ask the brand how many social media posts they want. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. After I post the photo, I remove it from the ‘To Post’ folder so I know how many photos I have left to post. It boils down to which brands. In the note, there are 2 sections called ‘To Post’ and ‘Posted’. Instead of a set schedule, I have a feed structure I like to stick to where I alternate between types of content that achieve different goals (increase likes, generate comments, click a link, gain followers, etc.). I hope this blog post helps you and others of you out there landing your first brand collaborations! You may not always get a name (though sometimes you do — yay! However, the process of the collaboration is a challenging part. This is very exciting, but a little nerve wrecking lol. Does the brand want a whole blog post? I always include a specific detail about their brand, give a compliment and end the message with a question like, ‘Do you ever work with influencers to promote *insert product/business name here*?’. Hey! ), but most brands will respond with, at least, an email address you can contact. I always love your advice! Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. Grab my list of … Brands have the budget to pay you for your work. Different brands prioritize different things on their influencer campaigns. I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. I keep it short. Thank you for sharing!! I have a fairly new blog and instagram. Does the brand only want a mention on Instagram stories? So don’t feel pressured to ask all these questions in the initial email! Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! How to collaborate with brands on Instagram? Your first step should be to understand the brands specific need, wants, and asks. I don’t know if that’s a weird question to ask HAHA. Most of my bad experiences are from brands who make you ask questions. It was with an incredible jewelry brand from Oahu, Tidepool Love. (If any swimsuit companies want to work together, please let me know! AND if I absolutely love, love, love the brand and this partnership is going to help me grow and expand Emma’s Edition. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager. 30 Instagram Direct Message Templates That Convert. © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us. Behind the Feed is an interview series featuring amazing Preview app users. It’s an effective way to grow your brand, connect with your exact customer and make sales. For instance, I had a brand recently ask to submit 5 other photos to be printed in their fliers distributed in all their stores in the Northwest. Absolutely! I really hope you found this interview useful and that it gave you even more motivation and inspiration to boost your shop on Instagram. If you have a business or brand, you can’t afford not to be on Instagram. We are a community of over 400,000 Instagram lovers. The key is to be VERY specific with who you want to target. That’s my indicator for whether or not it will fit in my feed. We … A few companies have reached out to me and after reading your post I have felt a little more confident in communicating with them. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. Such great information, this really helped me to determine if I want to do it. Image via Instagram. I have been asked a lot about how I started working with brands and making money with my instagram. The best way I’ve found to do this is on Twitter and Instagram. I can’t support a campaign if a brand reaches out a week beforehand and expects a whole photo shoot + blog spot + stories in 7 days because my schedule can’t support that. Plan your content, post it to Instagram and see the profits roll in! The one thing that remains the same for my accounts is that I only post what I like. So thank you ladies for asking me for guidance! This way, I’m maximizing my online growth by hitting on all aspects of content marketing. I alternate between different types of content and captions (Ex. Thanks again! I also spend about an hour each week gathering photos to repost. So we should expect to see a lot more of influencer collaborations in the coming months. I got my first brand collaboration email and I had no clue how to go about it. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. Life happens, creativity strikes unexpectedly or a last-minute collab can pop up. Say hello to Kat on Instagram @katgaskin. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. You can also use Social Blue Book to figure out your rates. This has been super helpful . If you haven’t done any collaborations before, don’t stress! Biggini Shoot • Collaborating with brand ambassador of Maharani Beer from Indore • Also, Pravesh Rana deserves an applause here! Hi there! For instance, if a brand wants to drive engagement to their page, what can you offer to send your followers over to their Instagram page? The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. Got a message for brand promotion for the first time. But don't hesitate. They pop into DMs, leave comments and even go as far as sending emails to appear legitimate. How do we find this person? If you want more Instagram tips for your business, click here. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. PS: You can prepare your caption ahead of time in Preview app too. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … These past month, I’ve had 3 wonderful ladies ask me about what to do about their first brand collaborations. Start out by finding out their goals and what they want from a collaboration and then go from there! It’s also completely FREE. You should ask the brand how many social media posts they want. Lol, sorry, I’m lost! And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. Enjoy! Working with brands on Instagram without a blog. I have to see if the timeframe the brand is asking for is reasonable. Plan your content, post it to Instagram and see the profits roll in! This is why niching down is so important! By continuing to use our website, you consent to the use of these cookies. Simply google the company name plus “press release.” I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. Kat is using Instagram to grow her brand and businesses. Maybe you and the brand can host a giveaway together? INFLUENCERS tend to have larger social media followings … Don’t brands send stuff for free if they are reaching out to you? So ask the brand when they expect the Instagram or blog post to go live. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Videos are great for engagement and showcasing your product. They should be short, sweet and to the point. Thank you for sharing with us! When your business collaborates with another brand, it's one effective way of marketing. My content plan is a guide that I constantly tweak, sometimes even months ahead of time. Here are a few examples of my original work on both Instagram and my blog: Behind the Scenes of the Perfect Instagram Post | Instagram & Blog Post, Thousand Steps Beach | Instagram Post 1 & Instagram Post 2, I actually have never partnered with a swimsuit company, so this is probably what I would send over! If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. We will briefly mention when and to whom you need to send this or that template. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email Include short videos of your product on your feed. Instagram influencer marketing is all the rage, as you already know. I personally didn’t start asking to be paid until after I passed 10,000 followers. +400,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. Your first step should be to understand the brands specific need, wants, and asks. I’m glad I stumbled on your post. Personally, I’m balancing grad school, a full time job, and blogging with real life. ). Since 2013, but I didn’t start putting an effort into growing my account until 2014. Thanks! ‘To Post’ has a list of captions that I’ve written ahead of time. 4 Things Brands Look for in a Blogger Collaboration, 10 Everyday Tips You Can Use to Grow Your Instagram. One Instagram friend asked me if she should charge a company for doing Instagram stories for an event during Seattle. I appreciate it . Furthermore, your account needs a strategy, so get planning. Some brands may ask for the photos you take and produce to repost on their Instagram page. I had about 1,300 followers when I did my first collab. 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