Use a compelling subject line. You can also use an emotional appeal for people who have FOMO (or the fear of missing out). Other than early-access offers, use these infrequently in your email campaign to make customers feel like they’re really getting a deal. All Rights Reserved. Do email subject lines really matter? Too often the best event survey design is undone by low response rates that may be attributed to haphazard email tactics. Are you planning a nonprofit event to raise money for charity? It can be frustrating to figure out where to start. There are so many cold email subject line examples around the web, so it’s tough to run out of new ideas. Use our formulas to choose the perfect email subject line strategy, then use these 31 event email subject lines to get inspiration for your next campaign. One of the easiest ways to do that is by being brief. Segment your list. You need an engaging and compelling subject line to draw your reader in. If you’re hosting an event with a lineup, you may find that using an email showcasing your headliners or expert speakers is the way to go. You’re about to miss [Event Name]! Let’s talk about pick-up lines for a minute. Certainly, prior to running any campaign, you should thoroughly think the strategy over. We receive this question frequently, and it depends on a number of factors. Is no one opening your emails? Join us at [Event Name]! (teaser email sample by Brighton) 15 examples of teaser email campaigns. Corporate Summer Event Ideas. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Sending a well-crafted invitation email is the first step to getting visitors and providing excellent customer service. That’s the moment when you can really lean in to attract potential event-goers to your conference or festival and build up enthusiasm with your audience. Examples of Good B2B and B2C Event Emails: To illustrate some of the points we’ve made, have a look below at some great examples of event emails that use good subject lines and content – with all of them, keep in mind the following: Determine the objective of the specific email “Don’t miss out {Event Name}” “Bring a friend to {Event Name}” “Are you joining us tomorrow at {Event Name}?” [title_replaced title=”{Event Name} is selling out!” [title_replaced title=”{Event Name} is around the corner” When sending out last-minute reminders, you want to create a sense of urgency and fear of missing out (FOMO) to get the open. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. But the more people you talk to, the more opportunities you’ll have to further your career or business. You can use these yourself or as inspiration for your own subject lines. Promotional Subject Lines. 1. The subject line is the most important part of email marketing. The principal thing you have to do before thinking of good email subject lines is to know the customs of email subject lines. Read on to discover the importance of event email subject lines, some simple subject line formulas, and 31 real examples of the best event subject lines to help you create powerful subject lines that’ll inspire anyone to join your event. What’s the secret formula for getting one step closer to conversions? Exclusive ticket price just for [Recipient Name], Hi [Name], it’s here: [Event Name + Year]. Looking for more tips on standing out in noisy inboxes? You should seek the advice of professionals prior to acting upon any information contained in the Content. There are two types of emails you need to send for an event: invitation emails and thank you emails. The emotional appeal isn’t for every brand, but it can be an effective tool in a few special instances. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. If you are an online store, you may do it just a few weeks or even days before the very event. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. To help you get the most out of them and win your readers over with your next campaign, I’ve compiled 16 of the best email subject line examples and the strategies behind them. Another useful technique? 9. Especially, if you modify them and add a new perspective. Campaign Monitor can help you analyze that data and craft beautiful emails for your next event. Just follow these tips to create an email invitation that’s click- and crowd-worthy. Here are some common questions we receive about subject lines: Subject line length varies between email clients, so a simple answer would be to keep them as short as possible. Consider this list of year-end subject lines concepts when constructing your December email campaign. This will account for people reading emails on their mobile devices, which happens for over half of all emails sent. 6 event email examples that make you stoked to hit ‘Send’ – and people excited to attend. Society door close tonight. Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. Zoom: Your Special Offer Expires Soon; Social Media Examiner: Ends today. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras. Let’s find out! Email subject line … You’re planning an important event and you’ve run into a problem. The Thinking Behind Successful Email Marketing Subject Lines. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired. Are you trying to reach young people for a music festival? So lets pay some time to crafting it. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. [Event Name] is almost sold out. Review our cookie information to learn more. Give your reader something to think about before they open the message by posing a question in the subject line. These email subject lines should be catchy and inspiring action without being overbearing. Segmentation — when you divide your email list into relevant target groups (demographics or geography, for example). See you in May! Nope. Try to avoid mainstream cold email subject lines. A few important takeaways regarding event email subject lines: All it takes is just a little bit of diligence, patience, and testing. 7. Subject Line: 🎉 Just announced… Aaron Draplin at MU 2017! 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Enticing email subject lines are crucial to getting your subscribers to open your emails, so don’t forget to spend time crafting the perfect one that works for your audience and your event. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. 100+ Email Subject Lines for International Women’s Day International Women’s Day is officially celebrated on March 8; however, some countries have it on other March days. The subject line is a crucial part in an email because that’s the first thing that your recipient will see in addition to the email address with your own domain. Last chance to see [Speaker/Performer] live at [Event Name]! But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. Email subject lines that include time-sensitivity words like (urgent, ending soon, last chance, etc.) Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation. This one line of text can often determine whether an email is opened or sent straight to trash. REMEMBER: Not every single one of these 13 subject lines will jive with your business, brand, or voice. Email invitation subject line examples: Don’t miss out: [Event Name] Largest [Event Type] in [Geographic Location]: [Event Name] Hi [Name], free [Date]? An open-worthy email subject line is key. If you make promises in your survey email subject lines, make sure you follow through with it in the copy. You can manage your cookie preferences at any time. With teaser emails, we usually try to announce three things: Yes, email subject lines require creative bent of mind, but here is a tool that you can use simultaneously: Headline Analyser: If you want to ensure whether your subject line is great or not, this tool will help you do so. Shorter is better—the longer your subject line, the fewer people on mobile devices will be able to read. Make sure to have relevant information in the event email subject line briefly. We recommend A/B testing this particular aspect of your email subject lines to see how your audience responds. Don’t miss [Keynote] on [Date] at [Event Name]! This email campaign from Buffer will continue to make a place in my best email subject lines examples. Although some people believe that networking should be done for job-seeking purposes, the truth is that networking can be beneficial in many ways and for each reason, there is an excellent way to create a fruitful subject. But with the resources in this guide, you can implement a handful of useful and actionable subject line examples and watch your next campaign blow up. This depends. Your subject line is what gets people to open your email, and your CTA gets people to join your event. If they don’t click your CTA, how can you convert them? An informational subject line is exactly what it sounds like: a subject line that presents information critical to your customer’s decision-making process. Make sure your copy lives up to the survey email subject lines. Try this list of subject line tips and ideas. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. These email subject lines should be catchy and inspiring action without being overbearing. Good email subject lines can make a powerful impact on your readers. Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy email subject lines are more important than ever. Ronnie Higgins works at Eventbrite, helping event creators level-up their game and connect with one another. The two most important components of your email content are your subject line and your CTA. Why? Another tactic to take is personalization — using a recipient’s name or city can increase open rates by 20%. Try these email reminder subject lines during your next event marketing campaign to drive engagement…, To help your subscribers get excited for your Halloween email promotions, we’ve compiled a list…. When sending an email invitation for an event survey it’s critical to have a thought out email campaign that follows best practices. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out things like “early access” or “limited-time access.”. On average, a third of your email list base their decision whether to open your email entirely on its subject line. Use them sparingly for maximum effect. Make your subject line quite descriptive. So, take the time to create email subject lines that work. How do you get people to open your email? Try a subject line like, “Don’t be the last to get tickets.” Short and succinct. What makes your newsletter subject lines to be a good one. Subject lines with “Save [$xx] today!” may perform well for certain events. You’ve done all the word-of-mouth promoting you can do and need to approach your email list, but you don’t know where to start. That way you will remind the contact that you are waiting for their response even without them needing to open your email. Get your tickets before they sell out, This session on [topic] will have your LinkedIn circles talking. Examples of Good Subject Lines. Every time your company sends an email to a subscriber, you should be using great subject lines (sort of like pick up lines) to get the attention of a person you never personally met. You’re awesome for attending [Event Name]. You can also send event emails with informational subject lines prior to your tickets going on sale. For example, if Halloween is coming up, consider a promo email with the subject line, “This week only - Scary good prices for [Event Name]!” Or if it’s St. Patrick’s Day, try something like, “Save some green with this 24-hour flash sale!” Subject lines that include announcements and events. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. This will depend on your audience. Or are you targeting a specific crowd for a nonprofit gala? Send your subscribers business announcements. June 13, 2019 Event Management. Usually, events like conferences, meetings with famous people and movie releases are typically announced 3-6 months prior to the event. We’re not talking about those lines people use in a desperate attempt to get a date. Event Reminder Email Subject Lines. So, let’s see some examples for following up after a call, meetup, or networking event. The email has become the ubiquitous event marketing tool, the equivalent of newspaper ads from back in the day. A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. The purpose of email subject lines. Examples of Catchy and Effective Email Subject Lines Direct Email Subject Lines. Your subject line can be the difference between making a valuable connection and getting blocked by a recipient. Sending event emails isn’t as difficult as it seems; there are some simple guidelines to follow that will make the experience simpler. How to Invite Media to an Event. Follow that will boost your open rates groups ( demographics or geography, example. Copy lives up to the survey email subject lines that work for over half of emails... 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